Hi, I’m Salwa.
This is my portfolio.
I’m a writer by passion and a strategic communicator by trade. I offer copywriting, editing, and content design services.
I’m now based in Prague, where I work as a full-time UX writer at Emplifi. I collaborate with designers and developers to keep the product’s language clear and consistent, from microcopy to design system documentation.
Before this, I spent 8 years as both an in-house and external copywriter for a PR company, various ad agencies, and a couple of start-ups.
I also write fiction, dabble in theater, and I love pretty much anything to do with books and performance.
I’m open to working on projects around the world.
Experience
2022 - present | UX Writer at Emplifi
2018 - present | Freelance writer & editor
2016 - 2018 | Lead Creative/Copywriter at Swimming Pool Agency (Young & Rubicam Prague)
2015 - 2016 | Communications Specialist at The Element (BTL agency); Copywriter at Cocoon Group (design agency)
2012 - 2014 | Music PR at Air MTM; Live promotions at Eat Your Own Ears and Field Day festival in London, UK
Education
MA Cultural Policy & Management - City, University of London
BA (Hons.) Journalism - London College of Communication